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ALF Academy

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  • In this episode of On Brand with ALF and Rory Sutherland, we’re joined by Toby Horry, Global Brand and Content Director at TUI, the world’s leading leisure, travel, and tourism company.
  • As we approach the end of the year, we've taken a closer look at our Nielsen partnership, identifying ad spend trends across 2024 with a breakdown by media channel, and trend forecasts for 2025!
  • Is your business ready for the new sales year?

    05 Dec 2024 Chloe Warner-Harris
    As we wind down towards the festive season, these few weeks are the perfect opportunity to get ahead for the new sales year. Here are a few tips to help you hit the ground running...
  • Lead Sourcing is a sales process to identify quality new prospects for your business. Here are key steps for effective lead sourcing and how you can save hours researching B2B prospects...
  • Lead Sourcing: the boxer's approach

    05 Nov 2024 Amanda Rosevear
    B2B lead generation is a tough challenge! ALF's General Manager - Amanda Rosevear, (taking part in Media Fight Night) shares how the art of boxing links to a positive sales attitude!
  • Key lessons from the latest Agency Hackers' #Pipeline event to use in your own business.
  • Opportunities to work with B2B brands

    18 Oct 2024 Natasha Jeans
    There is an increasing need for B2B companies to invest in their brand, with advertising and marketing opening up opportunities for agencies, media owners and marketing services providers.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Benjamin Braun, Chief Marketing Officer at Samsung.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Benjamin Braun, Chief Marketing Officer at Samsung.
  • In 2024, investing in sales and people management training is crucial for UK organisations aiming to stay competitive.
  • Helped by an improving economy and prominent sporting and political events in the first half of the year, the UK advertising market is in line for increased growth in 2024, and further gains in 2025.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Jordan Brompton, Co-Founder at myenergi.