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ALF Academy

10 Apr 2025

Adapting to Change with The Standard’s Steve Cording

Chloe Warner-Harris
In this episode of OnBD with ALF, host and General Manager of ALF Insight, Amanda Rosevear, is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard — London’s long-standing regional newspaper.

Steve shares his journey from sports journalism to media sales, offering insight into the evolution of The Standard, the power of storytelling, and the importance of adaptability in an ever-changing media landscape. They also delve into navigating redundancy, the rise of AI in media, the future of audience engagement, and why multi-platform strategies are more crucial than ever.

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