ALF Insight - The Must-Have Sales Tool For Anyone in Media

Business Insider

I've been using ALF for a couple of years now and it's a pandora's box of opportunities if you know how to use it. The team have spent time showing me all the tips and tricks and it is firmly a go to for me when it comes to my daily prospecting or just staying up to date with market activity. Permanent tab for me - I wouldn't start my day without it!

Institute of Practitioners in Advertising

A fantastic tool, and in particular, the people on our account team at ALF who are always so helpful.

Transport for London

ALF has helped grow my network immensely, with it's up-to-date data and contacts as well as improving my knowledge in market.

Fix Radio

ALF is an essential tool for any media owner. Highly recommended.

Hearst

ALF is a system that cuts through to the information you need and saves valuable time. It regularly saves me hours of work as it allows me to find relevant contacts with ease.

JC Decaux

ALF is simple to use, and helps open up discussions with potential clients and generate leads/revenue.

Krempelwood

ALF is an invaluable new business tool, is user friendly, detailed and relevant.

Amazon Advertising

ALF has been an essential resource as we grow the non-endemic business at Amazon Ads. With the launch of new ad products, ALF has helped us identify the right decision makers and stakeholders..

Westfield

ALF is a very useful tool to keep up to date with industry trends, moves and shakers.

Global Street Art

I love the swift access to critical agency and brand information helping to demystify the spiders web of agency relationships.

Wonderhood Studios

ALF has been amazing with getting a quick understanding of prospective clients and how relevant our agency can be to them.

MiQ Digital

ALF has revolutionized our approach to media agency connections and brand spends. With newfound structure, our commercial team efficiently targets agencies and brands, driving exponential growth. By reaching the right businesses at the right time and place, ALF has become an important tool for our day today business.

Associated Newspapers

ALF is extremely user friendly, I feel it is simple to navigate yourself without any required training. I use it at least bi weekly to answer someone's question or for myself.

AdYouLike

ALF is essential for anyone is sales! A great tool for prospecting and understanding the media landscape.

Audience Project

Alf is a great tool for B2B sales!

CP Media

ALF Insight has been a fantastic tool for CP Media. It has significantly enhanced our direct marketing efforts, resulting in numerous new orders. Highly recommended!

Goodstuff

I've used ALF for many years and find it to be a pivotal new business tool. It's a one-stop shop for information and takes a lot of the leg work out of researching prospects.

Fandom

ALF is a great tool regardless if your role within the media landscape. The data it provides really helps identify brands to work with and the right people to engage with across those brands. A must have subscription for anyone in media.

Sportfive

ALF has become an integral part of my sales process and a vital cog in achieving sales for our business. The ease of access to accounts, contacts, detail, news is unparalleled and saves a huge amount of time trying to lead search.

Relish

Updates from ALF have been crucial for our business. Even if I was a start-up and this was my personal cash - ALF would be the first membership I'd invest in.

Threadneedle Media

ALF is an invaluable resource that save me and the team time when trying to find out which media agencies are looking after specific accounts.

STV

ALF is an excellent resource providing insight and news on brands, their advertising spend and media activities. It's particularly useful when prospecting as it provides contact details for key contacts and decision-makers, direct and media agencies alike.

Royal Mail Group

ALF breaks down that solid wall between you and a prospect. It's a one stop shop for everything you need to know about a brand - the correct contact, their current marketing patterns, news and job changes. I think it's brilliant!

Media Ocean

Great platform to keep up to date with industry news, job moves and gain relevant contact information for decision makers. Hugely beneficial tool!

Clear Channel

ALF has become my newest best friend at work & always supporting me with helpful information to drive sales in my work!

Ingenuity

ALF is a very powerful new business tool, with plenty of powerful functionality and insights built in. Makes my life much easier!

Diabetes UK

ALF has saved me ample time and helped me to get direct leads much quicker than other methods. There are great partnership overviews that help give sector knowledge and support.

Canopy Media Management

Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's a tool we'd struggle to live without!

LM Forward Ltd

Year after year, ALF proves to be an invaluable platform that helps our sales teams navigate an ever evolving and expansive media landscape. ALF keeps us up-to-date with client direct/agency news and contacts, allowing us to regularly identify opportunities and effectively prospect new business.

We Are Futures

ALF has been an essential tool for us – with the daily bulletins providing interesting leads to pursue and new prospects to meet; while the level of information on each brand has really helped us to identify the targets most relevant for us - from media spend to job moves. The quality of insights and data is brilliant.

WhyNow

ALF has been an essential service for our business. Working at a startup where new business wins are paramount, the level of information on each brand/agency has really helped us make new connections and achieve growth. ALF is my first port of call for any new conversation with a new partner and is a fundamental tool in our sales pipeline.

RNIB

ALF has considerably sped up the process of identifying potential new leads and key external stakeholders, optimising our opportunities of engagement. The ability to create a database of specific targeted contacts has saved on resource and invaluable time.

Dunnhumby Media

ALF is critical to my work objectives. What makes ALF my favourite source, however, is its simplicity, accuracy, speed and ease of use. It is an outstanding media tool.

ITV

ALF is a valuable resource tool, particularly in the area of Business Development. Similar companies on the market haven't lived up to the standards that Alf offers in terms of the service and purpose that it provides.

Stream Publishing

ALF is an invaluable industry tool for us and without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers. It’s an intuitive platform with excellent access to industry/trade press and is constantly updated to reflect new positions.

Cancer Research UK

The ALF database is incredibly useful for prospecting and researching potential sponsors. It’s really good for finding the right marketing contacts for our commercial partnership approaches, and the news sections and marketing spend reports are particularly helpful for identifying which brands have experience in sponsorship and potentially budget to spend.

YouGov

ALF has been invaluable in sourcing new leads. It is a powerful tool that has saved me time and effort. It is intuitive, easy to navigate, and the team are always on hand to point us in the right direction.

St. Luke's

ALF has been a huge help to me & really makes my day-to-day life a lot easier – the system is very intuitive and massively reduces the amount of time it takes to complete what would usually be arduous data collecting tasks. I would definitely recommend ALF.

Triple Lift

ALF really helps me keep a hold of which agencies each client is using and for what, which saves a lot of time on our side.

Ultimate Content

ALF Insight has played a central role in our new business drive. Not only does ALF Insight help us connect with key decisions makers, but also provides the latest marketing news, new appointments, reports and invaluable 'brands to watch' articles. We can't imagine a time not using it!

Audit Bureau of Circulations

ALF is a valuable resource for up to date agency and advertiser contacts we wouldn't otherwise reach. The customer service has been fantastic.

Channel 4

I use ALF everyday, easy to use and so useful to get real market knowledge. Brilliant for tapping into client details as well.

Brand Planet

ALF saves a lot of time searching for the correct contact and then working out the contact details for them. It also helps highlight similar brands/competitors whom might be relevant and who've probably gone under your radar - opening up new opportunities.

DOOH Media

We have used ALF for less than 8 weeks and got a direct booking with a direct client so very pleased.

Bauer Media

I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.

Getty Images

Having worked in Sales for a number of years, I remember when ALF was printed, I've used it throughout my career for both leads and news and consistently hit target!

Ever Forwards

ALF Insight has completely transformed the way we approach brand and agency partnerships. With its quick access to relevant contacts, we've experienced an incredible 60% time saving in our research process!

New Scientist

ALF is an invaluable resource that saves me time when trying to find out who looks after specific accounts with in the media buying agencies.

Reviews