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B2B Lead Generation for Agencies

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b2b-contact-data

Comprehensive B2B Contact Data You Can Rely On

Access a database of 40,000+ marketing decision makers at major UK brands.

Use our Advanced Search to quickly identify the contacts you need, filter by over 33 market categories, media spend or even by job function. You can rely on the quality of our data as we update our data more frequently than any other supplier in our field!

real-time-advertiser

Uncover How Much Brands are Spending and On What

You can identify genuine opportunities to boost your pipeline, by focusing on brands that are spending in the right place. Filter your search by media spend to find leads relevant to your media channel.

We provide a full insight into marketing budget trends and access detailed spend reports provided by Nielsen - with a breakdown across TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Digital, Door Drop & Direct Mail.

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Full Brand & Agency Relationships

Get a complete picture of which agencies are representing which brands, so you know who to reach out to. 

We keep a record of historical data to identify agency review updates and when brands are actively reviewing their agency relationships. New agency appointments signal new advertising opportunities for you to go after!

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Save Time on Research

Lead sourcing is made easy with our Advanced Search, Targeted Leads Lists, Brands to Watch and Daily Alerts. What took you hours, now takes minutes.

Our cutting-edge platform can be tailored to suit your needs, making the whole process of lead sourcing and researching your prospects that much easier.

Our Success Stories

STV

Kelly Thomson

Regional & Partnerships Director

The data it provides really helps identify brands to work with and the right people to engage with across those brands. A must have subscription for anyone in media. [...]

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Stream

Craig Lewis

Commercial Director

ALF is an invaluable industry tool for us and without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers. [...]

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ITV

Scott Campbell

Business Development Manager

ALF is a valuable resource tool, particularly in the area of Business Development. Similar companies on the market haven't lived up to the standards that ALF offers [...]

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Amazon Ads

Laura Belchier

Head of Consumer Experience Brands

ALF has been an essential resource to me and my team as we grow the non-endemic business at Amazon Ads. With the launch of new ad products, ALF has helped us identify the right decision makers and stakeholders [...]

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We work with many different clients across...

Agencies

We drive agency growth by winning new clients.

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Marketing Solutions Providers

We support new business sales teams to hit their ad sales targets.

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Partnerships

We work with charities, sports clubs and arts & entertainment organisations, to find new partnership deals.

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Frequently Asked Questions

Find quick answers to the most common questions about our platform 
and how it can help your business thrive.

How accurate is the data?
  • Over 6,000 data points updated across the platform every week

  • Daily updates to the platform reflecting changes reported in industry news

  • 9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)

How do you retrieve the spend data?

We have partnered with Nielsen for over 12 years, collating advertising spend data at company and brand level, quarterly spend trends including benchmarking against competitors and advertising spend split across 9 media channels including digital spend breakdowns.

Who are you relevant for?

We work with Agencies, Media Owners, Marketing Solution Providers and Partnerships Clients.

Click here to read some reviews from some of our clients.

What kind of support is available?

ALF Insight prides itself on excellent customer service. We have a dedicated Customer Success team to ensure you are fully trained on the product, our Content team are on hand to answer any client queries about the data, and you have a dedicated Account Manager to help you get the most out of the platform.

Reach out to the whole team at either sales@alfinsight.com or success@alfinsight.com

Our current Net Promoter Score is 37 for 2024.