Turning Leads into Clients
DRIVING SALES EXCELLENCE
Our mission is to help make new business easier and our 'Turning Leads into Clients' training programme is packed with fresh insights, sales strategies and techniques which will leave you inspired and ready to take action!
Join an established alumni at the ALF Academy! In connection with market leading sales trainer Debra Sharron, our latest training programme is designed especially for sales professionals working within media owner organisations, agencies and marketing solutions teams.
What you'll learn
This comprehensive programme is packed with new business development strategies to excel in the current market. Engaging modules allow participants to relate the learning to real-life scenarios, ensuring immediate applicability in their roles.
Who is the course for?
Suitable for sales professionals at any stage of their career! Looking for new inspiration and fresh approaches to try.
How does it work?
Delegates can choose to attend our courses either at a full day onsite event:
- 12th February 2025
- Standard House, 12-13 Essex Street, London, WC2R 3AA
- Networking opportunities throughout the day
- Lunch is provided!
- £495 + VAT pp - ALF subscribers
- 5 - 10pp per company: 10% discount
- 10+ pp per company: 15% discount
Our modules.
Module 1: Preparing to pitch
- Establishing your ideal customer profile
- Building essential client knowledge
- Planning your sales sequence for new business development
Module 2: First Contact
- Beyond email – what’s working and what’s not
- Top tips for connecting on LinkedIn
- Leading with a solution
This could be you
ALF Academy courses are fully certified to show you've put in the work! When you complete the training you'll not only leave feeling inspired and ready to take action, you'll leave with a certificate signed by your instructor - Debra Sharron. Share them on LinkedIn, add to your CV or if you really feel like it, frame it!
FAQs
If you have any questions about the training we offer and how you can get involved, send us an email at success@alfinsight.com
About Debra
With over 25 years in the media industry, Debra Sharron is a seasoned expert in business development, people management, and sales training.
She specialises in helping commercial professionals and their managers maximise their commercial effectiveness.
To date, she has trained over 6,500 delegates both on and offline, including publishers, event organisers, talent agencies and broadcasters. Several of her clients have won Sales Team of the Year at a variety of prestigious annual industry awards.
Debra designs practical, engaging training solutions focused on delivering clear action plans that generate measurable results.
All course materials are regularly updated to incorporate the latest sales thinking and relevant technology and AI platforms.
An early user of ALF herself, Debra views it as an invaluable resource for business development. She proudly serves as a judge at the prestigious ALF Awards and is delighted to be leading the ALF Academy launch programmes.
Reviews
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Debra delivered an amazing media sales training workshop to my team at News UK. Debra was engaging and used real-world examples when demonstrating her points, she has a charismatic way of making sure that everyone felt heard and was confident enough to speak up and share their thoughts and ideas as well as drawing more information out of people when she felt they had more to say. We all came away feeling energised with several pages of notes as well as some very important action points that I know the team is excited to start work on. We will keep an eye out for more general training as well as bespoke courses with Debra, it was the most engaging workshop I have had to date!
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I attended one of Debra’s all day sales courses and found it to be great. Debra did such a good job of keeping us engaged the whole day with so much useful info, exercises to work on together and individually, and great lively discussion between us all. I feel like I've really learnt a lot and now have a great structure to work from going forwards as well as lots of new ideas to put into action. Thank you, Debra!
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In a world full of buzz words etc it's easy to get lost in the hype of sales communication. I have over 30 years of sales experience but have had little formal training in sales till Debra. Her honesty, zest and pragmatism will inspire and reinvigorate you, to give you more drive, direction and focus and better abilities at executing your sales role. Debra is a sales trainer that I would recommend to anyone. She manages to be both all the steak you could wish for with excellent sizzle.
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The feedback we get from the sales teams that work with Debra, be they new starters, experienced professionals or sales managers is uniformly excellent, more often than not with sales made the day after the training that we can directly link to Debra's work. I would have no hesitation in recommending her highly.