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Turning Leads into Clients
DRIVING SALES EXCELLENCE
Our mission is to help make new business easier and our 'Turning Leads into Clients' training programme is packed with fresh insights, sales strategies and techniques which will leave you inspired and ready to take action!
Join an established alumni at the ALF Academy! In connection with market leading sales trainer Debra Sharron, this training programme is designed especially for sales professionals working within media owner organisations, agencies and marketing solutions teams.
Interested?
The February course date has now passed. Stay tuned for updates on our next course dates, and in the meantime get in touch with us if you have any questions or to register your interest for early access.
Fill in the form below or send us an email at success@alfinsight.com
What you'll learn
This comprehensive programme is packed with new business development strategies to excel in the current market. Engaging modules allow participants to relate the learning to real-life scenarios, ensuring immediate applicability in their roles.
Who is the course for?
Suitable for sales professionals at any stage of their career! Looking for new inspiration and fresh approaches to try.
How does it work?
- Full Day In-Person Event
- Standard House, 12-13 Essex Street, London, WC2R 3AA
- Networking opportunities throughout the day
- Lunch is provided!
- £495 + VAT pp - ALF subscribers
- 5 - 10pp per company: 10% discount
- 10+ pp per company: 15% discount
Our modules.
Module 1: Preparing to pitch
- Establishing your ideal customer profile
- Building essential client knowledge
- Planning your sales sequence for new business development
Module 2: First Contact
- Beyond email – what’s working and what’s not
- Top tips for connecting on LinkedIn
- Leading with a solution
This could be you
ALF Academy courses are fully certified to show you've put in the work! When you complete the training you'll not only leave feeling inspired and ready to take action, you'll leave with a certificate signed by your instructor - Debra Sharron. Share them on LinkedIn, add to your CV or if you really feel like it, frame it!
FAQs
If you have any questions about the training we offer and how you can get involved, send us an email at success@alfinsight.com
About Debra
With over 25 years in the media industry, Debra Sharron is a seasoned expert in business development, people management, and sales training.
She specialises in helping commercial professionals and their managers maximise their commercial effectiveness.
To date, she has trained over 6,500 delegates both on and offline, including publishers, event organisers, talent agencies and broadcasters. Several of her clients have won Sales Team of the Year at a variety of prestigious annual industry awards.
Debra designs practical, engaging training solutions focused on delivering clear action plans that generate measurable results.
All course materials are regularly updated to incorporate the latest sales thinking and relevant technology and AI platforms.
An early user of ALF herself, Debra views it as an invaluable resource for business development. She proudly serves as a judge at the prestigious ALF Awards and is delighted to be leading the ALF Academy launch programmes.
Reviews
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'Turning Leads into Clients' is a brilliant course that I'd recommend to anyone in a client-facing role. The session was was dynamic and thoroughly engaging, full of tips I'd never heard before, and left me feeling energised, encouraged and ready to apply my learnings. Debra's deep knowledge of the sales landscape shone through and I felt privileged to have access to her expert insights.
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I had a fantastic day at the ALF Academy training course today! It was incredibly insightful and will be taking everything I learnt from Debra into my day to day life as a sales person! Thank you for a brilliant day!
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The course was incredibly insightful! Debra had amazing tips and tricks and she kept the entire day really engaging and interactive.
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My training day at ALF academy absolutely flew by. I left with a book full of notes which included actionable tips I can put in to action day to day which feel manageable. The course felt so relevant and relatable and made me feel like I wanted to engage, I couldn't recommend more for anyone working in sales.