Yes. ALF data is processed under ‘Legitimate Interest’. We have undertaken a several Legitimate Interest Audits (LIAs) and have implemented a robust process that ensures transparency and provides data subjects with an explicit and regular opportunity to opt out from ALF or access their details.

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We research and update company and agency profiles every 9, 12, 15 or 24 weeks. In addition, if clients find any inaccuracies, we aim to fix these within 24 hours of being reported to us.

A strong team of 20 is working timelessly to ensure ALF's content is accurate, relevant and insightful.

When you have ALF, you have a dedicated account manager as well as support from our Customer Success team to enhance your prospecting possibilities.

ALF provides an overview on 10 trade press publications, consolidating the information you need on the UK’s leading brands marketing activities and agencies.

We partner with Nielsen to provide over £13 billion of advertising spend on the companies and brands we cover, including the amount they are spending on each channel, every quarter.

Our reports section shows you new companies to the market, brands' spending patterns including increased spenders and fallers, brands moving agencies, new appointments, direct-to-consumer and B Corp brands and more.

ALF monitors the entire market and categorises companies into 33 industry sectors and 587 sub-sectors to help you with segmenting and granularity.

Yes, ALF’s API means that your developers can take the data from ALF and integrate it into your CRM. This means you don’t even need to go to the ALF platform to benefit from our data and insights – you can have ALF come to you! Technical documentation and example code can be found here.

These terms and conditions (the "Licence Terms"), the Website Terms and the Order Form (as defined below) together (the "Licence Agreement") governs the licence granted by ALF Insight Limited, a company incorporated in England with Company Registration Number 08297172, whose registered office is at c/o GlobalData, John Carpenter House, John Carpenter Street, London, EC4Y 0AN, and referred to herein as "ALF Insight" to the Licensee for use of the Product (as defined below in the links below).

ALF Connect Terms & Conditions

ALF Intelligence Terms & Conditions