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Find the Right Prospects to Grow Your New Business

B2B Lead Generation for Agencies

Here's how we can help...

b2b-contact-data

Comprehensive B2B Contact Data You Can Rely On

Access a database of 40,000+ marketing decision makers at major UK brands.

Use our Advanced Search to quickly identify the contacts you need, filter by over 33 market categories, media spend or even by job function. You can rely on the quality of our data as we update our data more frequently than any other supplier in our field!

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Uncover How Much Brands are Spending and On What

You can identify genuine opportunities to boost your pipeline. See which brands are increasing their spending and target those that would have the necessary budget to suit your company's offering.

We provide a full insight into marketing budget trends and access detailed spend reports provided by Nielsen - with a breakdown across TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Digital, Door Drop & Direct Mail.

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Full Brand & Agency Relationships

Get a complete picture of which agencies are representing which brands, so you know who to reach out to. 

We keep a record of historical data to identify agency review updates and when brands are actively reviewing their agency relationships. New agency appointments signal new advertising opportunities for you to go after!

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Save Time on Research

Lead sourcing is made easy with our Advanced Search, Targeted Leads Lists, Brands to Watch and Daily Alerts. What took you hours, now takes minutes.

Our cutting-edge platform can be tailored to suit your needs, making the whole process of lead sourcing and researching your prospects that much easier.

Our Success Stories

Canopy Media Management

Joshua Hood

Marketing Manager

Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's a tool we'd struggle to live without!

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SportFive

Michael Simmons

Snr Partnerships & Advertising Manager

ALF has become an integral part of my sales process and a vital cog in achieving sales for our business. The ease of access to accounts, contact details and news is unparalleled [...]

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MIQ

Gaurav Lotia

Senior Solution Engineer

ALF's integration at MiQ revolutionized our approach to media agency connections and brand spends. [...]

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Nicole Gibson

Business Development Manager

Having worked in Sales for a number of years, I remember when ALF was printed, I've used it throughout my career for both leads and news and consistently hit target!

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We work with many different clients across...

Media Owners

We support new business sales teams to hit their ad sales targets.

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Agencies

We drive agency growth by winning new clients.

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Partnerships

We work with charities, sports clubs and arts & entertainment organisations, to find new partnership deals.

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Frequently Asked Questions

Find quick answers to the most common questions about our platform 
and how it can help your business thrive.

How accurate is the data?
  • Over 6,000 data points updated across the platform every week

  • Daily updates to the platform reflecting changes reported in industry news

  • 9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)

How do you retrieve the spend data?

We have partnered with Nielsen for over 12 years, collating advertising spend data at company and brand level, quarterly spend trends including benchmarking against competitors and advertising spend split across 9 media channels including digital spend breakdowns.

Who are you relevant for?

We work with Agencies, Media Owners, Marketing Solution Providers and Partnerships Clients.

Click here to read some reviews from some of our clients.

What kind of support is available?

ALF Insight prides itself on excellent customer service. We have a dedicated Customer Success team to ensure you are fully trained on the product, our Content team are on hand to answer any client queries about the data, and you have a dedicated Account Manager to help you get the most out of the platform.

Reach out to the whole team at either sales@alfinsight.com or success@alfinsight.com

Our current Net Promoter Score is 37 for 2024.