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Our Insights Editor breaks down the state of the advertising industry and looks ahead to the opportunities for sale and marketing teams in 2024.
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Listen to the latest episode of On Brand with ALF & Rory Sutherland with Simon Peel - VP, Global Marketing at Haleon.
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Whether you’re attending your first ever networking event or you’re a seasoned veteran who’s looking to sharpen their skills, we’ve put together a guide to why networking is so important in B2B sales.
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We breakdown the buying signals and consumer trends you need to know about for 2024 to help nail your new business strategy.
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Listen to the latest episode of On Brand with ALF & Rory Sutherland with Lena Jüngst - Co-founder of Air Up.
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Listen to the latest episode of On Brand with ALF & Rory Sutherland with Yusuf Chuku - Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal.
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Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.
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Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland with Charlotte Lock, Pan-Partnership Customer Director at John Lewis Partnership.
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Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of the top online marketplaces.
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In the latest episode of On Brand with ALF & Rory Sutherland, Rory meets Jasper Martens, Chief Marketing Officer at Pension Bee.
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ALF’s Insights team give an overview of the advertising investment that occurred in Q2, including a breakdown of the top spenders by media channel.
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In the latest episode of our podcast, Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.