B2B Sales Intelligence Platform

Let’s make new business easier

1000s of B2B decision-makers and top industry insights to help you win more new business!

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Trusted by 1000s of Users to
Drive Sales and Grow Revenue

A platform designed to grow your pipeline and save you time.

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Grow sales with accurate and actionable data

Find marketing
decision-makers

Access over 40,000 contacts at major UK brands, including over 5,000 advertisers and their incumbent agencies.

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Track advertising
spend insights

Discover a brand’s marketing budget with a breakdown by media channel, and access exclusive spend reports updated quarterly.

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Brand & agency
relationships

Get the full picture on who works with whom, including upcoming reviews and account wins.

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A complete picture
of your target accounts

Hours of researching and lead sourcing now takes minutes with real-time updates all in one place.

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Discover the Power of ALF Insight

Comprehensive B2B Contact Data

Access a database of 40,000+ marketing decision makers at major UK brands

Profile the top 5,000+ UK advertisers and their agencies across 33 different categories, including Retail, Travel and Finance. At ALF Insight, we research and update our data more frequently than any other supplier in our field to guarantee accurate and reliable data!

Real-Time Advertiser Insights

Track marketing budget trends and access exclusive spend reports provided by Nielsen.

Taking our sales intelligence platform to another level, the breakdown of spend insights is an integral part of ALF Insight, helping our customers find relevant prospects with budget to spend.

Full Brand & Agency Relationships

Get a complete picture of who works with whom, including upcoming reviews and current pitches.

We keep a record of historical data to identify agency review updates and when brands are actively reviewing their agency relationships. Everything you need to take action so you don’t miss any new business opportunities.

Save Time on Research

ALF Insight is B2B sales intelligence platform that actually makes life in new business easier.

Researching into each prospect to find the right decision maker, understand the brand’s objectives and discovering their advertising spend history can seem impossible – but ALF Insight does the leg-work for you. 1000s updates made each week, all in one place.

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Solutions Tailored to Your Business

For Agencies

Target prospects based on your agency’s expertise and access insights to elevate your pitch.

Keep your finger on the pulse of the UK advertising industry and give yourself the best possible chance of winning new clients for your agency. Target quality prospects based on your agency’s expertise, and access unrivalled insights to elevate your pitch. Stay up to date on agency review trends and upcoming agency reviews so you don’t miss an opportunity.
For Media Owners

Reach decision-makers faster.

ALF is here to make your life easier, save you time lead sourcing and ultimately hit your targets. Access unrivalled insights on media spend, job moves, agency relationships and more. Everything you need to target the right prospects, access the relevant decision makers and boost your new business sales!
For Marketing Solutions Providers

Identify prospects that are ready to invest in new solutions

1000s of new business salespeople use ALF Insight to get a step ahead of the competition and drive sales pipeline growth. ALF identifies buying signals to show which brands are likely to consider new marketing solutions and ad tech. Don’t waste your time on guesswork and cut straight to quality prospects and target decision makers.
For Partnerships

Want to boost your partnership pipeline?

Discover brands in the market for new partnership opportunities, across sports, charities, arts & entertainment and more. Unlike our competitors, ALF has unrivalled insights on existing partnership deals showing you which brands you should be targeting and the relevant decision makers.