Welcome
Find marketing decision-makers
- Over 40,000 contacts at major UK brands
- Profile the top 5,000+ UK advertisers and their agencies across 33 different categories, including Retail, Travel and Finance
- We research and update our data more frequently than any other supplier in our field to guarantee accurate and reliable data!
Track advertising budget trends
- Access a brand's marketing budget and what they're spending on
- Access spend reports with a breakdown by media channel
- Exclusive advertising spend insights provided by Nielsen and updated quarterly
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Brand & agency relationships
ALF offers the full picture. Discover who works with who, upcoming reviews, current pitches and latest account wins. We keep a record of historical data to identify agency review trends so you don’t miss any opportunities!
A complete picture of your target accounts
1000s of updates on new appointments, industry trends and latest news to find new opportunities
Hours of research and lead sourcing now takes minutes.
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Who we work with...
What our customers say...
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ALF is an invaluable resource that save me and the team time when trying to find out which media agencies are looking after specific accounts
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I really like the look and functionality of the new ALF Insight site, it’s intuitive and much easier to navigate to find the data you’re looking for.
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I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.
Solutions
Agency
Keep your finger on the pulse of the UK advertising industry and give yourself the best possible chance of winning new clients for your agency. Target quality prospects based on your agency’s expertise, and access unrivalled insights to elevate your pitch. Don’t miss an opportunity with access the decision makers responsible for calling an agency review.
Media Owners
ALF is here to make your life easier, save you time lead sourcing and ultimately hit your targets. Access unrivalled insights on media spend, job moves, agency relationships and more. Everything you need to target the right prospects, access the relevant decision makers and boost your new business sales!
Marketing Solutions
The right support can make all the difference to beating your competition and winning more new clients. Don’t waste your time on guesswork and cut straight to quality prospects and target decision makers. ALF identifies buying signals to show which brands are likely to consider new marketing solutions and ad tech.
Partnerships
Want to boost your partnership pipeline? Discover brands in the market for new partnership opportunities, across sports, charities, arts & entertainment and more. Unlike our competitors, ALF has unrivalled insights on existing partnership deals showing you which brands you should be targeting and the relevant decision makers.