Welcome to our brand new podcast, OnBD with ALF. We bring you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place!
Available on Spotify, Apple Podcasts and Acast - click the icons below to listen now!
In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group.
The pair are also known for being the founders of The BD100. The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers. Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales. The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.
Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London. Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.
Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.
In this episode, Amanda chats to Laura Vipond, Chief Growth Officer at Ogilvy. They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth.
Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients. The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.
Amanda chats to Ian Harris, founder of Agency Hackers. Ian shares his journey from journalism to launching a thriving membership community for independent agency leaders. He discusses the importance of deeply understanding audience needs, the common challenges agencies face around growth and client acquisition, and the formula behind Agency Hackers’ successful events – including why Ibiza has become a standout location.
Amanda and Ian also explore the role of inclusivity in the agency world, how LinkedIn can be a powerful tool for personal branding and business development, and why authentic communication and relationship building are critical to success.
In this episode, host and General Manager of ALF Insight, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry. Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment. Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI.
COMING SOON!
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