We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory
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In this episode of On Brand with ALF and Rory Sutherland, we’re joined by Toby Horry, Global Brand and Content Director at TUI, the world’s leading leisure, travel, and tourism company.
Toby shares his career journey, from starting as a production manager at an indie film company to his current role at TUI. The conversation delves into TUI’s fascinating history, the effects of COVID-19 on the travel industry, and emerging trends in holiday booking. They also discuss the impact of digital transformation, the rise of subscription and dynamic pricing models, the growing demand for experiential travel among Gen Z, and the power of creativity in advertising.
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