As we move into 2025, there are plenty of opportunities for brands to engage through major sports, music festivals, and charity events. From rugby tournaments and Formula 1 races to vibrant festivals and impactful causes, this year offers various ways to boost visibility and connect with audiences. In this article, we'll explore the key events and sponsorship opportunities shaping the year ahead.

Sport

While the 2025 sports calendar has fewer major events compared to previous years, there are still plenty of opportunities for brands to engage, particularly in domestic and women’s sports. Key highlights include:

• Rugby: The Guinness Six Nations and Women’s Six Nations will feature big-name sponsors like Breitling, IHG Hotels, and Sage.

• Formula 1: F1 welcomes LVMH’s $1bn deal, along with new sponsors like Santander and Lego.

• Football: The Premier League has a new beer sponsor in Guinness. Wembley will host the Carabao Cup final in March and the Emirates FA Cup final in May. The FIFA Club World Cup will highlight global partners like Bank of America.

• Women’s Sports: UEFA Women’s Euro and Barclays’ ongoing support of the Women’s Super League and Women’s Championship are key talking points.

  

Music

The UK’s live music scene is brimming with excitement, with several major events, including:

• Glastonbury, supported by Vodafone, and the highly anticipated Oasis reunion tour.

• Festivals: Rockstar Energy will serve as the headline partner for six major festivals, including Reading and Leeds.

• BST Hyde Park: American Express will return as sponsor for this popular London concert series.

  

Charity

2025 will also see brands supporting important charity events:

• Dry January: BetterHelp partners with Alcohol Change UK, along with no-alcohol brands like Lucky Saint.

• Go Red for Heart Month by the British Heart Foundation, with support from Next, PureGym, and Tesco.

• Marie Curie has a new partner with Morrisons, which is aiming to raise £15m over three years for end-of-life care though events such as the Great Daffodil Appeal.

  

For a complete breakdown of event dates, sponsorship details, and key partner insights, be sure to check out the full article, available to ALF Partnerships users.

To access more insights like this and unlock detailed data on the UK’s top sports, entertainment, and charity partnerships, book a demo with ALF Insight.