Skip to main content

Blog

Blog

Blog

ALF Academy

24 Jul 2024

Going for Gold with NatWest CMO Margaret Jobling

Natalie Fedden
In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest.

They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.

 

Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.

 

Listen here - 

Apple Podcasts

Spotify

Acast

 

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

View all Blog
Loading