It’s clear that big changes are on the horizon for how people shop, spend, and connect with brands in 2025. Whether it’s adapting to new technology, shifting priorities, or navigating economic pressures, staying ahead of the game has never been more important.

At ALF, we’ve done the hard work for you. We’ve pinpointed the key trends and opportunities you need to know about this year, so you can focus on building meaningful connections with the brands that matter to your business.

Here are some of the key consumer trends shaping 2025…

Budgets are tighter, but spending habits are evolving.

Many consumers are cutting back with cost-saving swaps, while others are splurging on luxury treats. And with FinTech apps making it easier to budget and find deals, the middle market is feeling the squeeze.

Sustainability is a must, not a maybe.

Shoppers are more conscious than ever, seeking out ethical brands and businesses that genuinely commit to reducing waste and being transparent. Certifications like B Corp status are becoming powerful trust signals.

Travel is bouncing back.

Despite financial pressures, nearly 70% of people plan to travel abroad this year, with AI and social media transforming how they get inspired and plan trips. Climate change is also steering people toward new experiences, like winter travel.

The hybrid shopping experience is here to stay.

People want the best of both worlds: seamless online convenience paired with easy in-store experiences. Innovations like click-and-collect and speedy digital checkouts can make all the difference to a supermarket.

Eco-friendly is leading the automotive charge.

With electric vehicle sales surging, brands that prioritise green innovation will stay ahead of the curve.

What does this mean for you?

These trends aren’t just about challenges - they’re opportunities waiting to be seized. Here at ALF, we’re all about helping you navigate these challenges so you can stay ahead of your competition and find new business easier.

Our latest Insight article takes a closer look at these trends (and many more) and highlights the key brands to watch in these sectors. To our subscribers, click here to access the full report.

Want exclusive insights to help you connect with top brands in 2025? Then unlock the full report by booking a demo with ALF.