December is typically a slower month for business, and while that means it's a great time to spend extra moments with loved ones, decorate the tree, and indulge in far too many Quality Street, it’s also the perfect opportunity to get ahead for the new sales year.

Here are a few tips to help you hit the ground running in January by focusing on organising your CRM, generating quality leads, and setting strategic goals.

• Reflect on the Past Year: Take a moment to review the previous year’s sales strategies. What went well that you'd like to continue? Were there any challenges you can learn from? Perhaps you ventured into a project without enough data or contacted the wrong leads. Use lessons from the past to fine-tune your strategy, and make sure you're always looking for fresh data and insights to fuel your business growth and stay ahead of the competition.
• CRM Organisation: A study from crm.org shows that businesses leveraging CRM software experience a 29% increase in sales and a 34% boost in sales productivity. Use this downtime to clean out outdated leads and ensure your CRM is fully up-to-date, organised and ready for action in January as it will save you valuable time when you start your outreach efforts in the new year.
• Lead Generation: December is the perfect time for lead sourcing, allowing you to stockpile high-quality, warm leads for January outreach.
  • Pro-tip: Do you know the best decision-makers to contact? ALF Insights does. With over 40,000 contacts at leading UK brands, ALF Insights streamlines your lead generation process and can save you time when the new year arrives.
• Sales Outreach Planning: Organise your campaign calendar now, so it's ready to go when January rolls around. Personalised messages and seasonal promotions can help re-engage cold leads. With everyone revisiting their business strategies in January, you want to make sure you’re at the front of their mind - and inbox!

To set yourself up for success in the new year, you need the right tools. ALF Insights is an essential resource for connecting with the right partners, staying informed about industry changes, and competing in today’s fast-paced market.

Give your business the gift of a head start, setting it up for a strong and successful new year, by booking a demo with ALF Insights.